How to generate quality backlinks?

Traditional methods of acquiring website traffic are floundering. This is easily explained, who appreciates having a promotional pop-up when browsing a site? It was therefore necessary to find new methods to increase its visibility and authority. When we talk about new methods, perhaps we should say go back, and offer relevant content for readers, but online this time.

To make the link with our file today, these relevant contents deserve to be read. To do this, nothing better than ranker in the search engines, and one of the most effective off-page techniques is the generation of backlinks.

Indeed, backlinks are valuable for readers who want more information, but also for Google, which considers them as proof of your authority. Therefore, the search engine promotes your SEO.

However, getting quality backlinks, which will optimize all your digital actions, is not as simple as it seems. Markentive offers you to take stock of the concept of backlink, its benefits (and risks) for your SEO, your authority and your lead acquisition strategy.

The definition of the backlink

The backlink, or incoming link in French, refers to any mention of one of your pages on an external site. In other words, if a blogger quotes you in one of these articles, creating a link to one of your pages, this is called a backlink. These incoming links can come from anywhere on the web.

The more a website is known, the more likely it is to get backlinks. However, Google is now very attentive to the nature of these link ...

The era of quality backlinks

Indeed, at the time when there was no rule, many bloggers or professionals engaged in mass creation of backlinks, via satellite websites or exchange links with sites of poor quality (and specialized in this type of practice).

The search engine then saw low quality sites truster the first pages of the results!

But if you follow SEO news, you are certainly aware of the hunt led by the US giant against sites with poor content. In this logic, Google has also decided to extend its hunt sites that benefit from backlinks from questionable pages.

In the end, even if you have a blog of high quality, suspicious incoming links will have a negative impact on your SEO.

Conversely, if your pages are cited by sites with significant authority and high value-added content, you will go faster in the search engines. Let's also add that being quoted by an important site, at an audience similar to yours, helps you to acquire many leads! For further detail and get SEO services please visit here: SEO Services in Lahore

The criteria of a quality backlink

How does Google judge the quality of an incoming link? There are forty or so elements that count in the search engine's analysis. These criteria concern above all the overall quality of the issuer website and its interest in linking to your website. 

We classified them in 3 categories:

• The authority of the issuer domain of the backlink
• The relevance of the content of the author page of the backlink
• The quality of the backlink itself

The authority of the issuer domain of the backlink

The domain name often reflects the theme of the website. It allows Google to judge the relevance of the incoming link: are the topics addressed by the two sites similar or complementary? It also helps to know if the domain name has already been penalized by the search engine and if it is trustworthy.

Among the criteria scrutinized by Google, concerning the domain name, you will find:

• The creation date of the domain : the older it is, the higher the quality.
• The theme of the website : It is recommended to get backlinks from a domain that deals with a subject related to your activity.
• His history: has he already suffered penalties?
• The number of outgoing links to the domain: if it makes a lot of backlinks, Google will consider it as a link hive and therefore lower the quality score of your incoming link.
• The positioning of the domain : if it is in the first pages, it is that its authority is recognized by Google.
• Its owner: Google does not like a manager of several websites to make links between them.