How to multiply your SEO traffic


In this article we will focus on the first two steps of this success story: the audit of the keywords to target and the development and implementation of the content strategy. We will treat in a next post the 3 remaining steps.
  1. Semantic Audit
  2. Content Strategy
  3. Technical optimization
  4. Netlinking strategy
  5. Continuous improvement

The semantic audit
This is the essential and indispensable phase of an SEO strategy. It aims to identify relevant keywords and select opportunities for Invest Keeper. At the end of this phase, Invest Keeper will have a repository - to be constantly updated - to measure the effectiveness of its actions and prioritize them accordingly.
Here are the steps to follow to perform a semantic audit:
At. Identify the profiles of your buyer personas and their issues
In the case of Invest keeper, a site aimed at informing and educating about wealth management, here are the priority issues identified:

  • How to develop your heritage,
  • How to reduce taxes,
  • How to prepare for retirement,
  • How to pass on one's heritage,

This first step will allow you, from the problems, to target your priority keywords to position you on the relevant queries of your personas in the search engines.
Identify all relevant keywords
As stated, the keywords considered relevant should arise from the issues of your buyers personas. For now, we do not have to worry about the metrics associated with each keyword (search volumes, difficulty, etc.). Feel free to use Google Suggest or Uber Suggest to identify variants of your pre-selected keywords.
In the case of InvestKeeper, here are some keywords identified during this step:
  • Best investments,
  • how to tax,
  • Financial investments,
  • What is SCPI

After this research step, as wide as possible, it is now time to refine your selection of keywords to focus your efforts on your best opportunities.
c. Hold a dashboard to prioritize its opportunities
This dashboard is crucial for prioritizing and measuring the performance of your SEO actions. We advise you to update the positions of your keywords each month.
In the case of Invest Keeper, this keyword-organized dashboard was built incorporating the following indicators: If you want to get SEO services please click on this link: Search Engine Optimization Company in Lahore
  • URL positioned on the keyword in question
  • Position of this page in the SERPs
  • Priority
  • Search volume
  • Difficulty

Content Strategy
The second major phase of this success story, after the semantic audit, is the production and optimization, organized and regular, of quality content.
It is essential to develop (and adjust during the course, every quarter for example) your content strategy. This strategy will help you orchestrate the production and distribution of your content (themes, formats, frequency, channels,).
In the case of Invest Keeper, we publish 2 to 5 blog posts a week, mainly educational content.
Sample articles:
  • How to select a SCPI?
  • How to organize my investments?
  • The 10 good reasons to invest in a financial investment
Search Engine Optimization Company in Lahore



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