Posts

What is the impact of loading time on the bounce rate?

Image
Internet users are more and more demanding: they want to be able to quickly consult a web page. If this imperative of loading time had mostly tended to end up in the e-commerce sector, it now concerns all areas of activity. Even yours! A site that takes a long time to appear makes people flee, and even more mobile users. Result: your bounce rate explodes. Loading speed and bounce rate Mobile navigation is becoming more and more popular. It now accounts for more than 50% of global internet traffic. However, conversion rates from mobile devices are still lower than those generated on desktop. This survey shows that after 3 seconds of waiting, more than half of mobile users (53%) leave a page if it is not fully loaded. What is paradoxical is that the study specifies that the average loading time of a mobile page is currently 22 seconds ... Moreover, for 70% of the pages analyzed, the visual content above the zone of floatation is displayed in 7 seconds. It takes another 10 s...
Post a Comment
Read more

Meta description: how to optimize it?

Image
Focus on building a Meta tag description The Meta description tag presents, in less than 160 characters, a brief description of the web page that a user wants to consult. This short description appears, under the title, in the summary that appears in the results offered by the search engines. Its importance for your SEO The Meta description tag influences your SEO on 2 levels. First, Google takes into account its content to understand the subject of your article. It also analyzes the semantics used in writing to determine which queries you position. Then, you know that the more a link is visited, the more likely it is to go back in the result pages. As soon as your Meta description tag is attractive and seduces users, they will be inclined to click on your link. In the long run, this practice allows you to improve your click rate ... and therefore your SEO. How to optimize it? Given its importance to your visibility in search engines, here are 7 key elements to optimize...
Post a Comment
Read more

How to generate quality backlinks?

Image
Traditional methods of acquiring website traffic are floundering. This is easily explained, who appreciates having a promotional pop-up when browsing a site? It was therefore necessary to find new methods to increase its visibility and authority. When we talk about new methods, perhaps we should say go back, and offer relevant content for readers, but online this time. To make the link with our file today, these relevant contents deserve to be read. To do this, nothing better than ranker in the search engines, and one of the most effective off-page techniques is the generation of backlinks. Indeed, backlinks are valuable for readers who want more information, but also for Google, which considers them as proof of your authority. Therefore, the search engine promotes your SEO. However, getting quality backlinks, which will optimize all your digital actions, is not as simple as it seems. Markentive offers you to take stock of the concept of backlink, its benefits (and risks) for...
Post a Comment
Read more

Google Friendly: what are good SEO practices?

Image
When we start to be interested in SEO, we often hear about being "Google friendly”. Indeed, whether in a conference, a book, or even when buying a WordPress theme, we often deal with this somewhat mysterious name. Back to Basics First of all, it is essential to master the fundamentals. Although there are hundreds of criteria that can be interesting to improve its positioning, there are always essential not to miss. Here they are according to the 3 axes of SEO: Technique, Content and Popularity. The technique I start with the technical part. If it is badly managed, the big Google will not easily understand you and analyze your site precisely. We must remove doubts. It is therefore essential to pay attention to the following points: Have a domain name with an interesting history, a thoughtful name. Have a fast site that loads in less than one second on each of its pages. Allow indexing on qualitative and useful pages only. Pay attention to subdomains and protocols...
Post a Comment
Read more

How to multiply your SEO traffic

Image
In this article we will focus on the first two steps of this success story: the audit of the keywords to target and the development and implementation of the content strategy. We will treat in a next post the 3 remaining steps. Semantic Audit Content Strategy Technical optimization Netlinking strategy Continuous improvement The semantic audit This is the essential and indispensable phase of an SEO strategy. It aims to identify relevant keywords and select opportunities for Invest Keeper. At the end of this phase, Invest Keeper will have a repository - to be constantly updated - to measure the effectiveness of its actions and prioritize them accordingly. Here are the steps to follow to perform a semantic audit: At. Identify the profiles of your buyer personas and their issues In the case of Invest keeper, a site aimed at informing and educating about wealth management, here are the priority issues identified: How to develop your heritage, How to ...
Post a Comment
Read more